Does your messaging speak to the heart of your clients' needs?
You’ve got a blog, but it’s a pain to maintain and lacks focus, and worse, you don’t know if it’s actually driving any traffic to your website…let alone its ROI. You’ve thought of hiring a writer, but the cost is prohibitive, and what would they write about anyway? You wonder if just posting updates to your Facebook page is a better (easier) option. Your competitors, especially the bigger ones, are so far ahead in this area, you wonder how you could possibly catch up. Perhaps you’ve talked to a marketing consultant and they’ve thrown the idea of a ‘content calendar’ at you and that really just sounds like another big, expensive undertaking you don’t have the time or money for.
Another problem with content marketing for the adventure travel industry is that, due its nature, a good piece can generate a ton of views and shares, but no bookings. Think of how many times you’ve watched an amazing skiing, biking or surfing video on YouTube just for fun but had no intention of booking a trip or can even remember who created it in the first place. While it’s great to see lots of likes, it’s even better when those likes lead to conversions. How do you figure out what to do?
The internet is awash with content and it’s easy to get caught up in a more-is-better mindset that will drain your resources. The good news is that it doesn’t have to be that way. The Alaska Network Marketing’s content framework goes deep into your ideal customer’s internal, external, and philosophical problems to create highly targeted content that is exactly what they’re searching for. Simple is key! A few high-quality pieces that resonate with your audience can be the cornerstone for your tourism SEO efforts. The customer buying cycle may come in (or exit). Having content that meets your customer where they are in their buying journey will ensure you have covered every touchpoint and added value to your brand, positioning yourself as the authority in Alaska Tourism.