Is your website generating the bookings you want? Or do you find yourself spending a lot of time telling clients what you offer over the phone?
You may have invested a hefty sum with a web designer and created a pretty awesome looking site. But does it drive sales and put money in your pocket? Does your web guy know marketing? (Most claim to, but don’t.) Is your website fully aligned with all your other marketing efforts, like print, social media and PR? Does your site pass the test, i.e., can visitors figure out what you do in five seconds? Are you attracting armchair travelers or the purchase-ready visitors you need to reach?
Your website is the foundation for all your marketing efforts. The Alaska Network's marketing strategy framework ensures your site is designed for your ideal client and audience. Pretty pictures and design aren't enough. We make sure there are touchpoints for every stage of the customer journey. A great looking site is vital to gaining your audience’s attention, but what happens next is even more important. We’ll make sure your site simplifies your client's journey towards purchase. We'll engineer a marketing structure that includes landing pages, marketing automation, lead capture, list building and other tools so your website is fully conversion-optimized and can withstand the earthquake of COVID-19.
If your website doesn’t immediately distinguish you from your competition, you’ll be left to compete on price. Even worse, your other marketing efforts to build awareness via social media or Google ads may be driving visitors to your site, but the user experience leaves them confused, so they go to your competitor’s great website and give those guys their business. Stop that today! Get it right the first time and work with a marketing consultant who knows Alaska tourism and the experience your audience desires.
All of our sites are tailor-made to your needs using the Word Press platform. Your site will be built with unique marketing wireframes that instantly connect with your clients' problems. Landing pages are built with lead generation in mind. Our sites are mobile responsive, video friendly, and have all analytics and tracking software installed, along with SEO optimization, automations and email marketing that builds your own nest of clients thereby reducing hefty commissions to agents and affiliates.